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Coastal FX in Stone Harbor, NJ is a women's boutique that provides stylish fashions and unique items without the high price tag. We aim to be a cornerstone of the community by providing an atmosphere where women feel their need for something special has been fulfilled! We enjoy helping customers find every item on their wish list, and love seeing women enjoying our products.


In 2008, with a layoff and the start of the economic downturn, owner Kelly Keller decided there was no better time to take the leap of opening her boutique. With a strong sense of commitment, Kelly utilized her 20+ years of experience in the marketing, service and retail industries to create Coastal FX.

Living at the Jersey Shore her whole life, Kelly knew the only place she would open her boutique would be at the beach. She chose "The Seashore at its Best", Stone Harbor, NJ. Not wanting to open just another store at the shore, Kelly decided to fill a much needed niche in the midst of a town filled with pricey fashion options.


"I believe just because you are at the shore and on vacation doesn't mean that things need to be expensive or overpriced. I showcase that through Coastal FX with our product lines." -Kelly Keller


Kelly works hard to find artists, designers and brands that other Stone Harbor boutiques do not have. Coastal FX offers a combination of the latest styles and casual classics with affordable price tags. The boutique features women's clothing and accessories in limited quantities, setting customer's fashion apart from the rest.


Coastal FX represents the relaxed style that is the Jersey Shore! 

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