Coastal FX aims to be the cornerstone in the community by creating an atmosphere where women feel that their need for something special has been fulfilled by the stylish fashions and unique items it sells...without the stylish price tag. 

In 2008 with a layoff and the start of the economic downturn I decided there was no time like the present to take the leap and realize my dream of opening my own boutique. With an abundance of confidence, a positive attitude and a strong sense of commitment, I utilized my 22 years of experience in the marketing, service and retail industries and opened Coastal FX.

Living at the Jersey shore all my life I knew the only place I would open my boutique would be at the beach. I chose "The Seashore at its Best" Stone Harbor, NJ. Not wanting to open just another store at the shore I decided to fill a much needed niche in the midst of a town filled with pricey fashion options. Just because you are at the shore and on vacation doesn't mean that things need to be expensive or overpriced.  

I work hard to find artists, designers and brands that other Stone Harbor boutiques don't have. And offer those stylish, unique and fun items at an affordable price. I hear it all the time, "your prices are great!...your store offers really different things!...your store is beautiful!"

So for beach boutiques, Coastal FX is truly a unique boutique.